Tag Archive for: startups

THE PIVOT MINDSET

Cleantech Geek
Be Bold. Make the Change. Have a meaningful Impact.

The Pivot Mindset

Written by Angelica Morrone, Guest Contributor at Cleantech Geek

According to Eric Ries, who first applied the term pivot to startups in his book “The Lean Startup” a pivot is defined as a change in strategy, without a change in vision. 

A pivot should and does occur when a company shifts its business strategy to accommodate changes in the industry, customer preference, competitive landscape, or any factor that impacts the bottom line.  Pivoting allows a company to translate direct or indirect feedback into a change to the business model. 

The people who know me and have interacted with me professionally know that I am fanatic about testing of all business assumptions and of all aspects of a business model. A pivot will be applied after testing out an approach and receiving feedback. 

When should you pivot?  Pivoting is not a solution to all problems, not a panacea to all shortfalls.  It should be considered when other options have been considered and excluded. 

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The Trap of Pitching for Investment – Why you should Start selling & Stop pitching

Cleantech Geek

Be Bold. Make the Change. Have a meaningful Impact.

At this video I am presenting about a common mistake that many early stage startups do. We see more early stage startups concentrating on pitching for investment, running from pitching event to pitching event and completely neglecting sales, which is the only thing that will sustain them and allow them to grow. Furthermore market validation through sales is guaranteed to bring in investors. I am also giving away practical examples and tips for sucessful sales. So my advice, before you start looking to raise investment capital, validate your idea through the market and start selling! Big thank you to Daniel Priestly, Andrew Priestly and the Dent Global team (https://www.dent.global) for their support and executive training over the past 12 months.

Event: START-UP Pitching Workshop: 11 September 2019 | City University, CASS Business School Organised by: Talks.dev Hosted by: CASS Entrepreneurs Network Presenter: Ypatios Moysiadis – Cleantech Geek – Coach, Mentor, Angel

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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Interview to Museum of Entrepreneurship – Sharing my views on Entrepreneurship and call to action on Climate Change

Cleantech Geek

Be Bold. Make the Change. Have a meaningful Impact.


A huge thank you to Dr Stefania Zerbinati and her team for this rather personal interview. I am communicating my views on entrepreneurship, I am giving a glimpse on my personal story and I share my entrepreneurial intersection. I close the interview with a message and a call to action on fighting climate change, a purpose which I have dedicated my life and my work – “The technology to change the planet is here”

Check out the website of the museum at www.museumofentrepreneurship.com for more insightful videos from like-minded entrepreneurs.

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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Thoughts on the move – Monaco – S1:E2 – Develop Sales Processes & Sell on Value

Cleantech Geek

Be Bold. Make the Change. Have a meaningful Impact.


Cleantech Geek Thoughts on the Move Series – At this series I will be producing short videos on the move from various locations. On this series I will be giving you my thoughts on issues that startups and companies face. From sales, marketing and leadership to sustainability and carbon footprint reduction. I will be sharing with you my point of view, my experiences, insights and personal leanings.

At this video I am discussing about the necessity of developing sales processes that you and your team can follow and the importance of selling on value and not on price or time. You do that, by demonstrating that you clearly understand the problems of your clients and by providing them with a methodology and a road-map of how you will solve their problems with your products or services. So my advice, create sales processes that you and your team can follow, understand the problem you are solving and provide a clear pathway of how you will do that! Sell on value not on price? Please watch the video and leave your comments below!

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Thoughts on the move – Monaco – S1:E1 – Startups: Valuation, Pitching & Refocusing on Sales

Cleantech Geek

Be Bold. Make the Change. Have a meaningful Impact.


Cleantech Geek Thoughts on the Move Series – At this series I will be producing short videos on the move from various locations. On this series I will be giving you my thoughts on issues that startups and companies face. From sales, marketing and leadership to sustainability and carbon footprint reduction. I will be sharing with you my point of view, my experiences, insights and personal leanings.

At this video I am discussing about a common mistake that many early stage startups do. We see more early stage startups concentrating on pitching for investment, running from pitching event to pitching event and completely neglecting sales which is the only thing that will sustain them and allow them to grow. Furthermore market validation through sales is guaranteed to bring in investors. So my advice, stop pitching for investment and start selling! Please watch the video and leave your comments below!

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Entrepreneur’s Insights (Ep1) – Interview with Rafael Badziag, the “Billionaire Magnet”

Cleantech Geek

Be Bold. Make the Change. Have a meaningful Impact.

Cleantech Geek Entrepreneur’s Insights Series – At this series I will be talking with inspiring Entrepreneurs from around the world. We will be discussing about various topics and issues, giving their points of view, sharing their experiences and personal leanings.

At this video I am discussing with Rafael Badziag. Rafael, is a pioneer on e-commerce. He started one of the first successful e-commerce sport related platforms before the .com rise and then invested in cryptocurrency and domain names amongst other interesting ventures. Despite his success, Rafael did something remarkable. He embarked on a journey to interview and learn from the Billionaires of our generation, trying to unlock the secrets behind their Entrepreneurial Mindset. In this interview he talks about some of the learnings and experiences of his journey, gives valuable insights and shares with us the launch if his book. Don’t miss this video with the “Billionaire Magnet”.

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Guiding principles that all entrepreneurs should consider when designing their website and digital presence

How important is the website for a business?

Imagine yourself getting a reference for a service or a product from a company that you have never heard before. What is the first thing you do? You go and search for the company’s website and also check their social media. Correct? At least this is what I do. In 2019 the digital presence or digital “foot-print” of companies is one their single most important assets. In simple terms you can simplify it and see it as a digital brochure a tool that informs your audience about who you are what you do and how you can help them with their problems.

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8 Reasons why Small Business and Start Ups Fail?

“Failure is the opportunity to more intelligently begin again…”

Henry Ford

Today I’m going to explain to you what I see to be the essence of failure management and this is how failure should be managed by entrepreneurs and businesses.

Learn from your mistakes and make them part of your business experience. Try not to repeat them and always try to accumulate knowledge from more experienced professionals or experts. The attitude “I know best for my business” in most cases simply, doesn’t work.

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Two ways to valuate and put a price tag to your Startup…

Two ways to valuate and put a price tag to your Startup.

There is an everlasting struggle between creativity and innovation vs cold business and hard finance.

Putting a price tag to your product is a fundamental starting point in raising the necessary capital to set off your business venture.

However, we recognize it is a very difficult thing to put a value your startup. How do you make a safe estimate? Is there any easy straight forward way to do that? What do you need to consider to give a realistic IRR and NPV calculation to your potential investors? How do you estimate the discount rate that you need to apply?

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Small Fish, Big Sea – What are the chances startups survive in the current environment?

Do you have what it takes as an individual to become the next “unicorn” entrepreneur? To follow on to the steps of Richard Branson, Steve Jobs and Elon Musk? Do you have a killer idea, an economic sense and the seed capital to start it up? What’s next? What is the story with all these entrepreneurs and small firm start-ups? Can you, a tiny little fish, survive in the deep sea?

If I had clear answers to all the questions above, I would have been a billionaire by now. But one thing I have learned in life is that things are not always black or white. Let’s elaborate a bit more….

Success in start-ups comes down to a number of factors. Of course, a solid business plan and a plausible idea are essential. But success also comes down to timings and perseverance. If at first you don’t succeed, try again.

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