THE PIVOT MINDSET

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The Pivot Mindset

Written by Angelica Morrone, Guest Contributor at Cleantech Geek

According to Eric Ries, who first applied the term pivot to startups in his book “The Lean Startup” a pivot is defined as a change in strategy, without a change in vision. 

A pivot should and does occur when a company shifts its business strategy to accommodate changes in the industry, customer preference, competitive landscape, or any factor that impacts the bottom line.  Pivoting allows a company to translate direct or indirect feedback into a change to the business model. 

The people who know me and have interacted with me professionally know that I am fanatic about testing of all business assumptions and of all aspects of a business model. A pivot will be applied after testing out an approach and receiving feedback. 

When should you pivot?  Pivoting is not a solution to all problems, not a panacea to all shortfalls.  It should be considered when other options have been considered and excluded. 

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How Green Technology Makes the Environment Green

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How Green Technology Makes the Environment Green

Written by Hubert Pablo – Mearth, Guest Contributor at Cleantech Geek

There’s a notion that technology such as machinery and chemical products destroy our environment. After all, most technological advancements either pollute the earth or release harmful gases. 

However, scientists and engineers are making this right by developing green technology. In fact, the green tech market is expected to grow from $8.79 billion in 2019 to $48.36 billion by 2027. That’s a rapid growth of 24.8% in just 8 years. Green technology will seek better and efficient energy and minimise the impact on the environment while enhancing economics and the people’s quality of life.

Green tech may seem like a thing of the future, but it’s already here and many are already accessible to the market such as home solar panels and personal electric scooters. However, how do these technologies affect the environment? Do they truly help the environment? Here are just some of the ways green tech makes the environment greener.

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Cybersecurity in Renewable Energy Assets – A key policy energy asset owners cannot afford to ignore!

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Cybersecurity in Renewable Energy Assets – A key policy energy asset owners cannot afford to ignore!

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We are fortunate that we live in the Renewable Energy Renaissance. The penetration of Renewable Energy Assets is increasing exponentially even with the COVID Restrictions and distributed energy generation will be the new norm.

As we are coming to terms with this new reality, we will need to be aware of the risks associated with managing multiple generating assets. Information and data are key within this environment, as the industry evolves into unsubsidized full merchant mode.

Before we venture deeper into the importance of Cybersecurity, we should perhaps define it. What is Cybersecurity?

“Cyber security refers to technologies, processes and controls that are designed to protect systems, networks, devices and data from attacks and unauthorised access.”

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The importance of being PRUDENT – How small businesses can become resilient in times of crisis.

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Almost a decade ago I wrote an article, titled “How to Survive an economic Recession for Dummies”, when the financial crisis had caught-up with me back in 2009-2010.

At the time I went through a catastrophic failure, as all the ventures I had collapsed, I had to make all my employees redundant and see everything I had worked hard to build over 5 years, collapsing within a period of six months.

So, I started writing more as a self-healing process reflecting my personal lessons from my own failures, rather than anything else. It was then when I took the decision to become an expat and start over, firstly in the Netherlands (didn’t work out…) and then in the UK.

Never in my worst nightmares  would I have expected to live in such a short period of time a second (some say deeper) financial recession, this time due to a global pandemic.

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Inside Cleantech – S2:E1 – An Angel’s Insights, Investing in a Crisis – Interview | Angelica Morrone

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Cleantech Geek – Inside Cleantech Series – Series 2 : Episode 1 – At this series we discuss with experts, senior executives and influencers from the Cleantech and Renewable Energy Industry as well as from the Entrepreneurship and Investment World. Find out about their opinions on the future of Green Entech and Cleantech, get their insights on opportunities & risks, discover the secrets of successful businesses & ventures, learn from their successes and failures.

On this interview, I am discussing with Mrs Angelica Morrone, Fund Manager and Angel Investor in Impactful Ethical Ventures. Angelica, is a co-founder of an asset management company which to date has invested and managed a coumpounded USD 2 billion and over the years she has built a private real estate portfolio worth USD 90 million. She is an active Angel Investor for the last 20 years. Angelica offers a unique insight into the mind of an Angel investor. She gives us her insights on the current unprecedented situation, how the investors are reacting, which industries are considered safe bets for the future and how entrepreneurs and business should react in the situation. Filmed with Zoom in an isolation environment due to COVID-19 pandemic, Angelica and I, are discussing about her journey and her decision to invest in impactful ventures through various platforms like Venture Tinkers, how can startups raise money in a crisis and what are the lessons learned from this profound time in human history.

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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The Trap of Pitching for Investment – Why you should Start selling & Stop pitching

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At this video I am presenting about a common mistake that many early stage startups do. We see more early stage startups concentrating on pitching for investment, running from pitching event to pitching event and completely neglecting sales, which is the only thing that will sustain them and allow them to grow. Furthermore market validation through sales is guaranteed to bring in investors. I am also giving away practical examples and tips for sucessful sales. So my advice, before you start looking to raise investment capital, validate your idea through the market and start selling! Big thank you to Daniel Priestly, Andrew Priestly and the Dent Global team (https://www.dent.global) for their support and executive training over the past 12 months.

Event: START-UP Pitching Workshop: 11 September 2019 | City University, CASS Business School Organised by: Talks.dev Hosted by: CASS Entrepreneurs Network Presenter: Ypatios Moysiadis – Cleantech Geek – Coach, Mentor, Angel

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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Inside Cleantech – S1:E6 – Data Collection & Management with Drones – Interview with Will Hitchcock

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At this series we discuss with experts, senior executives and influencers from the Cleantech and Renewable Energy Industry. Find out about their opinions on the future of the industry, get their insights on opportunities, learn from their successes and failures.

On this interview, I am discussing with Mr Will Hitchcock Founder & CEO of Above. Learn how the sector has evolved over the last 4 years, with drones becoming a key tool for inspections and how data collection and management becomes more important for efficient decision making. Get Will’s personal view on what made Above a success story over the last 4 years and how starting up a company laying on the intersection of his personal interests was critical for his success. Interview was taken in the Solar & Storage Live 2019 exhibition, successfully organised by Terrapinn – http://www.terrapinn.com

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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Challenges within Solar PV O&M and Impact on Smaller Installers / Service Providers

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Conference: SOLAR & STORAGE LIVE 2019 | 18 December 2019 | NEC Birmingham Organisers: Terrapinn – http://www.terrapinn.com

Presenter: Ypatios Moysiadis – Greensolver Business Development Director

During the Solar & Storage Live 2019 Exhibition, Ypatios gave a presentation on the Challenges within Solar PV O&M and the Impact / Opportunities for small Installers / Service providers.

Five key point on how Solar PV O&M is evolving:

1) Price pressure leads to new business models

2) Data driven decision making becomes a focal point

3) Safety and Compliance become more important

4) Un-subsidised Solar projects will result in new types of stricter service contracts

5) Consolidation on higher levels will have a knock on effect in the service industry.


Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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Inside Cleantech – S1:E5 – Future of Solar in the UK – Interview with A. Klassen & N. Gall

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Cleantech Geek

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At this series we discuss with experts, senior executives and influencers from the Cleantech and Renewable Energy Industry. Find out about their opinions on the future of the industry, get their insights on opportunities, learn from their successes and failures.

On this interview, I am discussing with two Solar Trade Association experts on the front line of the solar Industry representation, Mrs Aleksandra Klassen Business Development Manager and Mr Nicholas Gall, Senior Policy Analyst of the STA. Learn their views and the views of STA on what the next day holds for the solar sector in the UK as well as the important regulatory changes that will effect existing and new solar assets. Interview was taken in the Solar & Storage Live 2019 exhibition, successfully organised by Terrapin.

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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Interview to Museum of Entrepreneurship – Sharing my views on Entrepreneurship and call to action on Climate Change

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A huge thank you to Dr Stefania Zerbinati and her team for this rather personal interview. I am communicating my views on entrepreneurship, I am giving a glimpse on my personal story and I share my entrepreneurial intersection. I close the interview with a message and a call to action on fighting climate change, a purpose which I have dedicated my life and my work – “The technology to change the planet is here”

Check out the website of the museum at www.museumofentrepreneurship.com for more insightful videos from like-minded entrepreneurs.

Please watch the video and leave your comments below! Don’t forget to subscribe and like!

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