The importance of being PRUDENT – How small businesses can become resilient in times of crisis.
Cleantech Geek
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Almost a decade ago I wrote an article, titled “How to Survive an economic Recession for Dummies”, when the financial crisis had caught-up with me back in 2009-2010.
At the time I went through a catastrophic failure, as all the ventures I had collapsed, I had to make all my employees redundant and see everything I had worked hard to build over 5 years, collapsing within a period of six months.
So, I started writing more as a self-healing process reflecting my personal lessons from my own failures, rather than anything else. It was then when I took the decision to become an expat and start over, firstly in the Netherlands (didn’t work out…) and then in the UK.
Never in my worst nightmares would I have expected to live in such a short period of time a second (some say deeper) financial recession, this time due to a global pandemic.
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