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The Pivot Mindset

Written by Angelica Morrone, Guest Contributor at Cleantech Geek

According to Eric Ries, who first applied the term pivot to startups in his book “The Lean Startup” a pivot is defined as a change in strategy, without a change in vision. 

A pivot should and does occur when a company shifts its business strategy to accommodate changes in the industry, customer preference, competitive landscape, or any factor that impacts the bottom line.  Pivoting allows a company to translate direct or indirect feedback into a change to the business model. 

The people who know me and have interacted with me professionally know that I am fanatic about testing of all business assumptions and of all aspects of a business model. A pivot will be applied after testing out an approach and receiving feedback. 

When should you pivot?  Pivoting is not a solution to all problems, not a panacea to all shortfalls.  It should be considered when other options have been considered and excluded. 

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