There is an everlasting struggle between creativity and innovation vs cold business and hard finance.
Putting a price tag to your product is a fundamental starting point in raising the necessary capital to set off your business venture.
However, we recognize it is a very difficult thing to put a value your startup. How do you make a safe estimate? Is there any easy straight forward way to do that? What do you need to consider to give a realistic IRR and NPV calculation to your potential investors? How do you estimate the discount rate that you need to apply?